CRETOVA — STRATEGIC ADVISORY

Growth strategy for performance marketing teams.

Cretova partners with growth-stage brands to scale paid acquisition beyond Google and Meta — through strategic advisory, channel expansion, and measurement infrastructure.


Most performance marketing teams hit a ceiling the moment Google and Meta stop scaling. We help them break through it.

Cretova combines 13+ years of operator experience with hands-on execution across native, programmatic, CTV, and emerging paid social — the channels most agencies never touch. Whether you need a senior advisor in your corner or a team that can actually run the campaigns, we meet you where you are.

Strategic Advisory

For growth teams that need senior perspective. Audits, fractional advisory, and M&A due diligence from operators who have built and scaled performance marketing operations at every stage.

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Channel Execution

For brands ready to diversify beyond Google and Meta. Native, programmatic, connected TV, and emerging paid social — managed end-to-end by specialists.

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Optimization & Measurement

For teams that need more than click-through rates. Landing page optimization, attribution infrastructure, and incrementality testing built for a post-iOS world.

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Why Cretova

Operator-led

Every engagement is led by someone who has actually built and scaled paid acquisition — not account managers reading off a playbook. Our founder has spent 13+ years in performance marketing, built agencies from zero to 70+ people, and managed nine-figure ad budgets across verticals.

Beyond the obvious channels

Google and Meta are saturated. The brands winning now are the ones running coordinated strategies across native, programmatic, CTV, and emerging social platforms — and measuring what's actually driving growth instead of what the platforms tell them. That's where we work.

Built for scale

We work with companies spending $50k to $5M+ per month on paid acquisition. Engagements range from one-time strategic audits to ongoing channel management to fractional growth advisory. We'll tell you which one actually fits your situation.

Let's see if we can help.

Every engagement starts with a conversation. Tell us where you are, where you're trying to go, and what's in the way. If we can help, we'll tell you how. If we cannot, we'll tell you that too.

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